Jacksonville Icemen unveil new logo for 10th ECHL season
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 1:21 AM
Last updated Jul 17, 2026
The Jacksonville Icemen revealed a new logo during a fan event on July 16, marking the club's 10th season in the ECHL. Owner Andy Kaufmann expressed excitement about the rebrand, which features a blue yeti-like creature. The new logo aims to better represent Jacksonville, moving away from design elements tied to the team's previous location in Indiana. Although the logo is changing, the popular mascot, Fang, will remain. The Icemen continue to draw large crowds, with an average attendance of 9,198 last season, and will open their new season on October 17 against the Savannah Ghost Pirates.
- •Icemen unveil new logo on July 16 at Community First Igloo
- •New design features a blue yeti-like creature with a different font
- •Franchise has seen consistent attendance growth since 2017
- •Next season starts on October 17 at Savannah Ghost Pirates
- •Home opener set for October 31 against Atlanta Gladiators
- 1:21 AMYahoo Sports — Jacksonville Icemen roll out new look for hockey club's 10th year
"Entering their 10th ECHL hockey season on the First Coast, the Jacksonville Icemen make a change that's long been on owner Andy Kaufmann's wish list.
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