Jalen Brunson launches brand advisory firm Thirty Third Management Group

New York Knicks guard Jalen Brunson has established Thirty Third Management Group, a brand advisory firm focused on managing his off-court business and representing clients in sports, business, and philanthropy. The firm will be operated by Brunson's family, including his mother Sandra as president and sister Erica leading women's sports initiatives. Focus Financial Partners is serving as its financial advisor. Brunson aims to build a company that reflects his values and supports underserved areas in sports. This initiative follows Brunson's recognition as the Bill Russell NBA Finals Most Valuable Player after the Knicks' recent championship win.

• 1:12 PMYahoo Sports — Knicks Star Jalen Brunson Launches Brand Advisory With Focus Support