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League: NBASport: BasketballCountry: United StatesCategory: Scores & Results

Jalen Brunson's bodega order goes viral after Knicks' championship win

Yahoo Sports • 1 min read • Latest: Jun 15, 2026, 7:47 PM

Last updated Jun 15, 2026

Jalen Brunson's bodega order goes viral after Knicks' championship win
Summary

Jalen Brunson's bodega order has become a sensation following the New York Knicks' NBA Championship victory on June 13, their first title since 1973. Brunson detailed his favorite order during a segment with child influencer Kobe Cash, including a peach Snapple, purple Doritos, and an everything bagel with egg and cheese. In celebration on the 'Today' show, he received a sandwich dubbed the 'Brunson egg and cheese' from Al Roker, which features hash browns and spicy mayo. Local bagel shops are now replicating the order, and its popularity is rising, with one shop reporting selling 65 sandwiches in a single day.

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Yahoo Sports
By the Numbers
  • •Knicks won their first championship in 53 years on June 13
  • •Brunson's order includes egg and cheese with hash browns
  • •Local shops report increased sales of 'Brunson egg and cheese' sandwiches
  • •Brunson celebrated on the 'Today' show with his sandwich
  • •A bagel shop sold 65 Brunson specials in one day
Latest Updates
  • 7:47 PMYahoo Sports — Jalen Brunson's Bodega Order Has Gone Viral — All About The Brunson Egg and Cheese
What they're saying
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Amid Jalen Brunson leading the New York Knicks to their first NBA Championship win since 1973, his bodega order has gone viral

Related Teams & Leagues
New York KnicksNBABasketball

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