League: NFL Sport: Football Country: United States Category: Scores & Results

Jameson Irish Whiskey partners with NFL as official spirits sponsor

Yahoo Sports • 1 min read • Latest: Jul 29, 2026, 5:11 PM

Last updated Jul 29, 2026

Jameson Irish Whiskey partners with NFL as official spirits sponsor

Summary

Jameson Irish Whiskey has signed a multiyear agreement to become the Official Spirits Sponsor of the NFL, announced on July 29, 2026. The deal grants Jameson significant visibility at major events, including the Super Bowl, NFL Draft, and NFL International Games. The partnership aims to enhance fan engagement and includes local activations with several NFL franchises. Future plans involve creating fan experiences at key events and promoting game-day cocktail recipes during the season.

Source Links

Yahoo Sports

By the Numbers

•Jameson becomes Official Spirits Sponsor of the NFL.
•Sponsorship includes Super Bowl and NFL Draft.
•Plans for fan experiences and local promotions.
•Jameson previously engaged in football-related activations.
•The NFL aims to enhance engagement through this collaboration.

Latest Updates

5:11 PMYahoo Sports — Jameson Irish Whiskey Named Official Spirits Sponsor of the NFL

What they're saying

"
Jameson is bringing Irish whiskey to football’s biggest stage. The world’s best-selling Irish whiskey announced on Wednesday that it has signed a multiyear agreement to become the Official Spirits Sponsor of the National Football League, giving the Pernod Ricard-owned brand a prominent presence across many of the league’s marquee events. The deal includes sponsorship of […]
— Yahoo Sports

Related Teams & Leagues

Arizona Cardinals Baltimore Ravens Green Bay Packers Minnesota Vikings New York Giants New York Jets NFL Football