League: WNBA Sport: Basketball Country: United States Category: Transactions

JaneWallStreet discusses ATHLOS with president Kayla Green

Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 9:30 AM

Last updated Jun 4, 2026

JaneWallStreet discusses ATHLOS with president Kayla Green

Summary

In a new episode of JaneWallStreet's podcast "At The Table," Executive Chair Deirdre Lester interviews ATHLOS Acting President Kayla Green. They cover various topics including gender-neutral branding for sports, creating direct sponsorship connections between brands and athletes, and strategies to engage fans through esports-inspired approaches. Green emphasizes the importance of avoiding gendered language in sports branding and discusses ATHLOS' success in early sponsorship efforts. The episode is available on YouTube and Spotify, with new episodes releasing biweekly.

Source Links

Yahoo Sports

Key Details

•ATHLOS allows direct access for brands to athletes.
•Green advocates for non-gendered branding in sports.
•ATHLOS NYC achieved 4.5 million viewers in year two.
•The league's model draws inspiration from esports engagement strategies.

Latest Updates

9:30 AMYahoo Sports — New Episode of JaneWallStreet’s At The Table: ATHLOS Acting President Kayla Green

What they're saying

"
JaneWallStreet Executive Chair Deirdre Lester sits down with ATHLOS Acting President Kayla Green to explore a multitude of topics including gender-neutral branding, turning athlete access into a competitive sponsorship advantage, using esports’ playbook to grow fandom, and more.
— Yahoo Sports

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