Jayden Daniels sends LSU cease-and-desist over No. 5 jersey
4 sources • 1 min read • Latest: Aug 13, 2026, 4:00 PM
Last updated Aug 13, 2026
Jayden Daniels, former LSU quarterback and Heisman Trophy winner, has issued a cease-and-desist to LSU regarding the use of his name and likeness. This action follows LSU's decision to allow cornerback DJ Pickett to wear the No. 5 jersey, previously donned by Daniels. The letter, sent on August 5, asserts that Daniels opposed the allocation of his number to another player. LSU coach Lane Kiffin stated that Pickett was promised the number during recruitment, and the No. 5 jersey had been unused since the 2024 season. The cease-and-desist letter aims to prevent LSU from promoting Daniels' likeness in any capacity.
- •Daniels led LSU to 10 wins in 2022 and won the Heisman in 2023.
- •Pickett signed with LSU in 2025 and wore No. 3 as a freshman.
- •Kiffin stated Pickett was promised No. 5 during recruitment.
- •The No. 5 jersey was unused in the two previous seasons.
- •Daniels' cease-and-desist aims to protect his branding rights.
- 7:27 PMYahoo Sports — Jayden Daniels Says There Are ‘Issues’ With LSU Amid No. 5 Jersey Dispute
- 7:03 PMCBS Sports — Jayden Daniels sends LSU cease and desist after Tigers give No. 5 jersey to DJ Pickett - CBS Sports
- 4:00 PMYahoo Sports — Jayden Daniels' attorney informs LSU to immediately stop using his NIL
- 2:51 PMYahoo Sports — Commanders QB Jayden Daniels camp reportedly gives cease-and-desist letter to LSU
- 12:24 PMYahoo Sports — Jayden Daniels sends LSU a cease-and-desist after Pickett given No. 5
"Former LSU football QB Jayden Daniels sent a cease-and-desist to LSU after LSU cornerback DJ Pickett was allowed to wear the No. 5.
"Here's why former LSU football quarterback Jayden Daniels has informed LSU to stop using his name, image and likeness.
"An attorney for Daniels filed a cease and desist letter to LSU saying it cannot use his name, image and likeness.
Sources
External links- Yahoo SportsAug 13, 2026, 7:27 PMJayden Daniels Says There Are ‘Issues’ With LSU Amid No. 5 Jersey Dispute
An attorney for Daniels filed a cease and desist letter to LSU saying it cannot use his name, image and likeness.
- CBS SportsAug 13, 2026, 7:03 PMJayden Daniels sends LSU cease and desist after Tigers give No. 5 jersey to DJ Pickett - CBS Sports
Daniels' salvo towards LSU faced immediate backlash
- Yahoo SportsAug 13, 2026, 4:00 PMJayden Daniels' attorney informs LSU to immediately stop using his NIL
Here's why former LSU football quarterback Jayden Daniels has informed LSU to stop using his name, image and likeness.
- Yahoo SportsAug 13, 2026, 2:51 PMCommanders QB Jayden Daniels camp reportedly gives cease-and-desist letter to LSU
Per ESPN, Jayden Daniels camp has requested LSU halt using his name, image and likeness
- Yahoo SportsAug 13, 2026, 12:24 PMJayden Daniels sends LSU a cease-and-desist after Pickett given No. 5
Former LSU football QB Jayden Daniels sent a cease-and-desist to LSU after LSU cornerback DJ Pickett was allowed to wear the No. 5.
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