Jayson Tatum discusses business ventures and NCAA role in new interview
Yahoo Sports • 1 min read • Latest: Jun 11, 2026, 7:16 PM
Last updated Jun 11, 2026
Jayson Tatum spoke with Dan Roberts of Front Office Sports about various topics including his men's care brand, Onside, now available at Target. He also addressed his appointment as chief basketball officer at Duke University and his investment interests in St. Louis related to a potential WNBA expansion team. The conversation covered the ongoing evolution of the Boston Celtics under new ownership led by Bill Chisholm and offered Tatum's thoughts on the identity of the NBA's current face.
- •Tatum co-created Onside, a men's care brand at Target.
- •He is now the chief basketball officer at Duke University.
- •Tatum is exploring WNBA expansion opportunities in St. Louis.
- •He discussed the new Celtics ownership group under Bill Chisholm.
- 7:16 PMYahoo Sports — Jayson Tatum on His Business Portfolio, Duke Role, WNBA St. Louis, and Face of the NBA
"Jayson Tatum on his new Target brand, Duke CBO role, WNBA St. Louis, and the face of the NBA.
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