Jayson Tatum's dad criticizes NBA's portrayal of fathers on draft night
Yahoo Sports • 1 min read • Latest: Aug 17, 2026, 3:02 AM
Last updated Aug 17, 2026

Justin Tatum, father of Boston Celtics star Jayson Tatum, voiced frustration regarding the NBA's treatment of fathers during the 2017 draft process. He highlighted his exclusion from a televised segment that focused on Jayson’s mother, Brandy Cole, despite his significant role in his son's development as a basketball player. Justin coached Jayson and instilled a tough mentality, which he believes contributed to Jayson’s competitive spirit. The commentary arose on the Ultimate Dads Unplugged podcast, where Justin expressed that despite the narrative, their bond remains strong. LaVar Ball also discussed similar experiences faced by superstar athletes and their parents.
- •Justin Tatum criticizes NBA's focus on mothers during draft night.
- •Jayson Tatum primarily grew up with his mother but was coached by his father.
- •Justin expresses pride in his relationship with Jayson despite media portrayal.
- •LaVar Ball comments on the distance between athletes and their parents.
- 3:02 AMYahoo Sports — “It’s Messed Up”: Jayson Tatum’s Dad Calls Out NBA’s Treatment of Fathers as Celtics Star’s Draft Night Story Comes to Light
"NBA draft night is designed to celebrate the moment a young player’s lifelong dream becomes reality. But behind the cameras and carefully packaged family stories, years of sacrifice can disappear in a matter of minutes.
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