JBL says WWE sees AEW as a legitimate competitor
Wrestling Inc • 1 min read • Latest: Jun 16, 2026, 2:30 PM
Last updated Jun 16, 2026
WWE Hall of Famer JBL expressed his belief that WWE regards AEW as a serious rival. He cited WWE's counter-programming tactics, indicating that the company schedules events to compete directly with AEW. JBL noted that WWE's ongoing strategy suggests recognition of AEW's threat to its market share. This summer, WWE's NXT Great American Bash is scheduled to coincide with AEW and NJPW's Forbidden Door pay-per-view on June 28.
- •JBL disagrees with Road Dogg's claim of WWE underestimating AEW.
- •Counter-programming has been a longstanding tactic in wrestling.
- •WWE is scheduled to run NXT Great American Bash on June 28.
- •Both events are positioned to attract a similar audience.
- 2:30 PMWrestling Inc — JBL Doesn't Believe WWE Is Underestimating AEW As A Competitor
"WWE Hall of Famer JBL feels that WWE sees AEW as a legitimate threat and pointed to one notable example as evidence to support the claim.
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