Jeff Bezos joins Liverpool consortium amid Champions League broadcast rights debate
Yahoo Sports • 1 min read • Latest: Sep 9, 2026, 4:38 PM
Last updated Sep 9, 2026

A consortium led by Amit Bhatia, including Amazon founder Jeff Bezos, has purchased a 38% stake in Liverpool FC. The deal includes an option to acquire a controlling interest in the club within 12 months. This investment coincides with Amazon's Prime Video holding broadcast rights for Champions League matches in the U.K., creating a potential conflict of interest. Experts cite the ability of Amazon to use its media platform to favor Liverpool content over rivals as a point of concern. The Premier League and the Independent Football Regulator are now initiating a review of the transaction, which could take up to 100 days. While media ownership of clubs exists in the United States, such cross-ownership is rare in European soccer and remains subject to regulatory oversight.
- •A consortium including Jeff Bezos acquired a 38% stake in Liverpool FC.
- •The investment group holds an option to buy a controlling stake within 12 months.
- •Amazon’s Prime Video currently holds U.K. broadcast rights for Tuesday Champions League matches.
- •British football authorities are reviewing the transaction over the next 100 days.
- •The deal structure prevents Jeff Bezos from holding a seat on the Liverpool board.
- 4:38 PMYahoo Sports — Jeff Bezos’s Liverpool–Prime Video Entanglement Is New For English Soccer
"Bezos's Prime Video has Tuesday night Champions League rights in the UK.
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