Jeremiah Smith stars in new adidas campaign following strong season opener

Ohio State receiver Jeremiah Smith has been named the face of a new adidas brand campaign titled “Show ‘Em.” The promotion launched Tuesday and features a video narrated by his father, Chris, focusing on Smith’s upbringing in Miami Gardens. This marketing effort arrives after Smith recorded eight receptions for 151 yards and two touchdowns in Ohio State’s Week 1 victory over Ball State. As a junior, Smith holds a $5 million NIL valuation and continues his collegiate career while maintaining an endorsement deal with adidas. Despite his professional brand affiliation, Smith plays for a Nike-outfitted school and cannot display adidas branding during game competition. The receiver previously tallied over 1,200 receiving yards in each of his first two seasons with the Buckeyes. Smith and Ohio State now prepare for a matchup against Texas in Austin.

• 9:30 PMYahoo Sports — Jeremiah Smith stars in ‘Show Em’ campaign through NIL deal with adidas