Jess Smith leads growth of Golden State Valkyries in second season

Jess Smith, president of the Golden State Valkyries, discusses the team's rapid valuation of $780 million following their record-setting inaugural season. The Valkyries, having qualified for the postseason as an expansion team, also achieved historic ticket sales, including 20,000 deposits. Smith emphasizes a fan-centered strategy to maintain momentum in year two, incorporating community feedback into decision-making. As the season progresses, Smith aims to further establish the Valkyries’ presence and drive attendance at games.

• 9:18 PMYahoo Sports — How Jess Smith Is Growing The $780 Million Golden State Valkyries