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Jim Beam reports sales lift from Cadillac F1 partnership

Motorsport.com • 1 min read • Latest: Oct 22, 2026, 7:12 PM

Last updated Oct 22, 2026

Jim Beam reports sales lift from Cadillac F1 partnership

Summary

Jim Beam announced an increase in sales attributed to its partnership with Cadillac's Formula 1 team, which debuted in the 2026 season. The Kentucky bourbon brand, a founding partner of Cadillac F1, shared this information during a panel discussion at the Autosport Business Exchange in New York. This collaboration marks Cadillac's entry as the 11th team in the F1 championship. Jim Beam plans to continue leveraging this partnership to enhance brand visibility in motorsports.

Source Links

Motorsport.com

Key Details

•Jim Beam attributes sales rise to Cadillac F1 partnership.
•Cadillac joined Formula 1 in 2026 as the 11th team.
•Announcement made at Autosport Business Exchange in New York.
•Partnership aims to enhance brand visibility in motorsports.

Latest Updates

7:12 PMMotorsport.com — Jim Beam reveals sales impact of Cadillac F1 partnership

What they're saying

"
Jim Beam says its partnership with the Cadillac Formula 1 team has already led to a rise in sales. The Kentucky bourbon brand, owned by Suntory Global Spirits, is a founding partner of Cadillac F1, which joined the grid as the championship's 11th team in 2026. Speaking on a panel at the Autosport Business Exchange in New York on Wednesday, KK Hall, global brand vice president of Jim Beam ...Keep reading
— Motorsport.com

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