Jim Herd, former WCW executive vice president, dies at 87

Yahoo Sports • 1 min read • Latest: Nov 10, 2026, 9:12 PM

Last updated Nov 10, 2026

Jim Herd, former WCW executive vice president, dies at 87
Summary

Jim Herd, the first executive vice president of World Championship Wrestling, passed away at age 87 in October. Herd led WCW from 1989 until January 1992, playing a pivotal role in transitioning the promotion after its acquisition by Turner Broadcasting. He is often remembered for firing Ric Flair, which sparked a notable transition of Flair to WWF, highlighted by his appearance with the WCW/NWA Big Gold Belt. Despite facing criticism over some unorthodox ideas, Herd's tenure included significant sponsorship deals and the introduction of major talent, shaping the organization during a critical period in wrestling history.

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By the Numbers
  • •Herd managed WCW after its purchase by Turner Broadcasting.
  • •He is best known for firing Ric Flair in 1991.
  • •Under his leadership, WCW secured several key sponsorships.
  • •Herd introduced major wrestling talents like Big Van Vader and Sting.
  • •He died in October 2026.
Latest Updates
  • 9:12 PMYahoo Sports — Jim Herd, former WCW boss who famously fired Ric Flair, dies at 87
What they're saying
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In this week's Conrad's Corner, we reflect on the complicated legacy of WCW's first executive vice president. Plus, new details on WrestleMania 43 in Saudi Arabia, Dana White's legal threat over a Power Slap parody, and much more from around the wrestling world.

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