Jim Traber reflects on three decades in Oklahoma City sports radio
Yahoo Sports • 1 min read • Latest: Jun 3, 2026, 4:06 AM
Last updated Jun 3, 2026
Jim Traber, afternoon host on WWLS in Oklahoma City, discusses his unorthodox approach to sports radio that has lasted over 30 years. He emphasizes delivering an independent voice, often welcoming controversy, and calls for accountability in local sports. His show has thrived alongside the success of the Oklahoma City Thunder, who have made 13 postseason appearances in 18 years. Traber acknowledges the challenges of maintaining his style in an era of changing media preferences.
- •Jim Traber has hosted sports radio in Oklahoma City for over 30 years.
- •Traber emphasizes objectivity over fandom in his radio approach.
- •He credits the Oklahoma City Thunder's success for boosting his program's relevance.
- •Traber has never shied away from criticizing local teams, including the Thunder.
- •His show serves as a major sports destination across Oklahoma, with statewide affiliates.
- 4:06 AMYahoo Sports — How Jim Traber Build a Sports Radio Legacy by Never Changing or Playing It Safe
""There's no one way to do radio, but my way of doing sports radio is dying off." The post How Jim Traber Build a Sports Radio Legacy by Never Changing or Playing It Safe appeared first on Barrett Media.
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