Sport: Football Country: England Category: Playoffs

J.J. Watt's Burnley faces potential kit sponsor change before season opener

Yahoo Sports • 1 min read • Latest: Aug 14, 2026, 10:45 AM

Last updated Aug 14, 2026

J.J. Watt's Burnley faces potential kit sponsor change before season opener

Summary

Burnley FC, co-owned by J.J. Watt, is set to commence its Championship season on August 16 against West Ham United. Despite Watt's two-year effort on the new kit design, the club is exploring a change to their shirt sponsor just days before their first match. Earlier this month, Burnley confirmed Finotive One as their new sponsor, worn in recent competitions. However, reports now indicate the club may consider a different sponsor, with Vertu Motors mentioned as a possibility.

Source Links

Yahoo Sports

Key Details

•Burnley starts its Championship season on August 16 against West Ham United.
•J.J. Watt designed the club's new kit over two years.
•Current sponsor Finotive One may be replaced before the season begins.
•Vertu Motors is a potential new sponsor.
•Burnley recently wore shirts with Finotive One in a Carabao Cup match.

Latest Updates

10:45 AMYahoo Sports — Blow for JJ Watt as soccer shirt he spent ‘two years’ designing set for major change on eve of new season

What they're saying

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Former NFL star J. J. Watt is a co-owner of English soccer team Burnley, who are due to kick off their Championship season very soon.
— Yahoo Sports

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