Joe Mazzulla emphasizes narratives for Celtics' success

Joe Mazzulla, head coach of the Boston Celtics, underscores the importance of narratives in achieving success in the NBA. During a recent interview, Mazzulla highlighted that the internal narratives teams create about themselves can significantly influence their performance on the court. He discussed the necessity of focusing on the collective journey of players rather than individual accolades, stating that a championship should not define one's entire identity. As the Celtics prepare for the upcoming season, Mazzulla's insights aim to foster a competitive environment focused on teamwork and perseverance.

• 6:05 PMYahoo Sports — To Joe Mazzulla, narratives matter to Boston Celtics success