Joey McGuire's challenge fuels rivalry with Steve Sarkisian's Texas team

Tensions have resurfaced between Texas Tech and Texas as head coach Joey McGuire openly challenged Texas to schedule a game. McGuire and booster Cody Campbell argued that Texas should add Texas Tech to its schedule, even offering to buy out both teams’ Week 1 opponents. The exchange has intensified after Steve Sarkisian's remarks, leading commentators to describe McGuire's approach as a strong public relations tactic. As Texas prepares for a demanding 2026 season aiming for the SEC championship, the Red Raiders look to leverage this opportunity to gain ground in recruiting battles, having finished last season with a 12-2 record and reaching the College Football Playoff Quarterfinals.

• 12:30 PMYahoo Sports — ‘Makes Sark Look Soft’ — Joey McGuire’s ‘Galactic’ Move Threatens Steve Sarkisian’s Reputation