John Longmire joins Essendon as general manager of performance
AFL • 1 min read • Latest: Sep 28, 2026, 6:36 AM
Last updated Sep 28, 2026
Essendon has appointed John Longmire as its new general manager of performance, enhancing its football department. Longmire previously served as head coach of the Sydney Swans, where he led the team to five Grand Finals and won a premiership in 2012. His new role will focus on overseeing game strategy, player development, and coaching performance. Longmire expressed excitement about the opportunity and his support for newly appointed head coach Mark McVeigh. The Bombers' CEO noted that Longmire's experience is a valuable asset in their goal to build a successful football program.
- •John Longmire led Sydney to five Grand Finals during his coaching tenure.
- •The Bombers aim for sustained success with this strategic appointment.
- •Longmire will oversee areas including game strategy and player development.
- •Mark McVeigh is Essendon's new head coach as of last month.
- •Longmire expressed pride in his time with the Swans before joining Essendon.
- 6:36 AMAFL — Premiership coach joins Bombers in new football role
"Swans premiership coach joins Bombers in boost to football department
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