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Josh Allen announces expanded sponsorship deal as training camp nears

Yahoo Sports • 1 min read • Latest: Jul 9, 2026, 3:57 AM

Last updated Jul 9, 2026

Josh Allen announces expanded sponsorship deal as training camp nears

Summary

Buffalo Bills quarterback Josh Allen revealed an expanded partnership with Natrol, a sleep-aid brand, ahead of his ninth training camp. This deal contributes to his $15 million in estimated endorsement earnings, securing his status as one of the NFL's top off-field earners. Allen expressed the significance of restorative sleep for his athletic performance, especially after becoming a husband and father. The Bills will also have a new head coach and stadium when training camp begins in August, following changes after last season's playoff loss.

Source Links

Yahoo Sports

By the Numbers

•Josh Allen signed an expanded deal with Natrol for sleep aid products
•He has earned $15 million in endorsements, ranking third in the NFL
•The Bills will begin training camp in August with a new head coach
•Allen's career milestones include a $330 million contract with $250 million guaranteed
•He emphasizes the importance of sleep for family and performance

Latest Updates

3:57 AMYahoo Sports — Bills QB Josh Allen Announces Career News as Training Camp Approaches

What they're saying

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Buffalo Bills quarterback Josh Allen announced an expanded sponsorship deal, part of his $15 million in endorsement earnings. The post Bills QB Josh Allen Announces Career News as Training Camp Approaches appeared first on HEAVY.
— Yahoo Sports

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