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Josh Allen announces expanded sponsorship deal as training camp nears

Yahoo Sports • 1 min read • Latest: Jul 9, 2026, 3:57 AM

Last updated Jul 9, 2026

Josh Allen announces expanded sponsorship deal as training camp nears
Summary

Buffalo Bills quarterback Josh Allen revealed an expanded partnership with Natrol, a sleep-aid brand, ahead of his ninth training camp. This deal contributes to his $15 million in estimated endorsement earnings, securing his status as one of the NFL's top off-field earners. Allen expressed the significance of restorative sleep for his athletic performance, especially after becoming a husband and father. The Bills will also have a new head coach and stadium when training camp begins in August, following changes after last season's playoff loss.

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Yahoo Sports
By the Numbers
  • •Josh Allen signed an expanded deal with Natrol for sleep aid products
  • •He has earned $15 million in endorsements, ranking third in the NFL
  • •The Bills will begin training camp in August with a new head coach
  • •Allen's career milestones include a $330 million contract with $250 million guaranteed
  • •He emphasizes the importance of sleep for family and performance
Latest Updates
  • 3:57 AMYahoo Sports — Bills QB Josh Allen Announces Career News as Training Camp Approaches
What they're saying
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Buffalo Bills quarterback Josh Allen announced an expanded sponsorship deal, part of his $15 million in endorsement earnings. The post Bills QB Josh Allen Announces Career News as Training Camp Approaches appeared first on HEAVY.

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Buffalo BillsDenver BroncosKansas City ChiefsNFLFootball

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