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Josh Allen embraces snow game offer in New Era commercial

Yahoo Sports • 1 min read • Latest: Aug 19, 2026, 7:00 AM

Last updated Aug 19, 2026

Josh Allen embraces snow game offer in New Era commercial

Summary

Josh Allen stars in a new New Era commercial alongside Matthew Stafford and Micah Parsons, promoting the NFL Sidelines Collection. When asked about a snow game, Allen enthusiastically responded, 'I'm in.' The commercial features the players facing various weather conditions, highlighting Allen's role as New Era's first Director of Billustration. His quirky title stems from a memorable drawing of the Buffalo Bills logo he created in 2018. The latest collection includes warm-weather caps released on August 3, while the cold-weather collection is set to launch on September 28.

Source Links

Yahoo Sports

By the Numbers

•Josh Allen features in a New Era commercial with Matthew Stafford and Micah Parsons.
•Allen confirms his excitement for a snow game when asked.
•New Era appointed Allen as its first Director of Billustration in July 2025.
•The warm-weather NFL sideline collection launched on August 3.
•The cold-weather collection is scheduled for release on September 28.

Latest Updates

7:00 AMYahoo Sports — Josh Allen has perfect response when offered a snow game in new commercial

What they're saying

"
Josh Allen joins Matthew Stafford and Micah Parsons in New Era's new NFL campaign and has a predictable response when a snow game comes up.
— Yahoo Sports

Related Teams & Leagues

Buffalo Bills NFL Football