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League: NFLSport: FootballCountry: United StatesCategory: Scores & Results

Josh Allen leads NFL merchandise sales for 2025 season

Yahoo Sports • 1 min read • Latest: Jun 9, 2026, 4:59 PM

Last updated Jun 9, 2026

Josh Allen leads NFL merchandise sales for 2025 season
Summary

Josh Allen finished first on the NFL Players Association's year-end top 50 player sales list for the 2025 season, as announced on June 9, 2026. The list reflects consumer purchases from March 2025 to February 2026, including a wide variety of merchandise. This marks the fifth time Allen has ranked among the top 10. Seven quarterbacks were listed in the top 10, with Patrick Mahomes continuing his streak of eight consecutive seasons in the rankings. The total revenue for NFL player merchandise exceeded $1.9 billion. Rookie Shedeur Sanders also made headlines by generating a record $17.7 million in licensing income, primarily from trading cards.

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Yahoo Sports
By the Numbers
  • •Josh Allen ranks first in NFLPA's merchandise sales for 2025.
  • •Seven quarterbacks made the top 10, including Mahomes and Hurts.
  • •Total NFL player merchandise sales surpassed $1.9 billion.
  • •Shedeur Sanders achieved record $17.7 million in licensing income.
  • •Merchandise sales tracked purchases from March 2025 to February 2026.
Latest Updates
  • 4:59 PMYahoo Sports — Josh Allen crowned NFL merchandise sales king. See Top 20 most popular players
What they're saying
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A total of seven quarterbacks made the top 10 of NFLPA's player sales list, including Josh Allen, Drake Maye and Patrick Mahomes.

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