Josh Allen tops NFL merchandise sales for fifth consecutive year

Josh Allen of the Buffalo Bills has emerged as the most popular player in NFL merchandise sales for the year ending February 2026. According to the NFL Players Association's annual Top 50 Player Sales List, Allen leads in the purchase of jerseys, apparel, and memorabilia. His merchandise success is attributed to strong consumer interest, with the NFL reportedly seeing over $1.9 billion in sales across all teams. Future merchandise rankings will continue to reflect player popularity among fans. Allen's position signals his significant reach beyond just the Buffalo Bills fan base.

• 1:08 PMYahoo Sports — Josh Allen leads all NFL players in merchandise