Josh Allen tops NFL merchandise sales for fifth consecutive year
Yahoo Sports • 1 min read • Latest: Jun 22, 2026, 1:08 PM
Last updated Jun 22, 2026
Josh Allen of the Buffalo Bills has emerged as the most popular player in NFL merchandise sales for the year ending February 2026. According to the NFL Players Association's annual Top 50 Player Sales List, Allen leads in the purchase of jerseys, apparel, and memorabilia. His merchandise success is attributed to strong consumer interest, with the NFL reportedly seeing over $1.9 billion in sales across all teams. Future merchandise rankings will continue to reflect player popularity among fans. Allen's position signals his significant reach beyond just the Buffalo Bills fan base.
- •Josh Allen ranked first in NFL merchandise sales from March 2025 to February 2026.
- •Sales data was collected from over 85 NFLPA licensees and retail channels.
- •Allen has appeared in the Top 10 merchandise list five times.
- •NFL merchandise sales exceeded $1.9 billion during the past league year.
- •Other top-selling players include Drake Maye and Saquon Barkley.
- 1:08 PMYahoo Sports — Josh Allen leads all NFL players in merchandise
"Josh Allen is No. 1 when it comes to fans purchasing officially-licensed player jerseys, apparel and memorabilia.
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