Justin Herbert, Madison Beer video highlights NFL's marketing strategy shift

Justin Herbert and Madison Beer announced their engagement on July 28, garnering significant attention with a video of them sharing a public display of affection during Chargers training camp. The NFL is reportedly adapting its marketing approach to target female audiences, inspired by events surrounding high-profile couples like Taylor Swift and Travis Kelce. However, both Herbert and fellow quarterbacks Jaxson Dart and Joe Burrow are known for their privacy, which contrasts with the NFL's push to highlight player relationships. The Chargers clarified they have no formal plans regarding content featuring Beer and Herbert, as the NFL's strategy has received criticism for underestimating female fans who appreciate the sport itself. The NFL plans to increase female-focused content despite mixed responses to its previous marketing attempts.

• 1:26 AMYahoo Sports — Justin Herbert, Madison Beer PDA video foreshadows NFL’s misguided WAGs marketing plan, per report