League: Serie A Sport: Soccer Country: Italy Category: Scores & Results

Juventus announces YOKOHAMA Tyre as new Official Partner

Yahoo Sports • 1 min read • Latest: Aug 17, 2026, 8:01 AM

Last updated Aug 17, 2026

Juventus announces YOKOHAMA Tyre as new Official Partner

Summary

Juventus has signed a multi-year sponsorship agreement with YOKOHAMA Tyre, officially welcoming the company as its new Official Partner. This partnership aims to enhance both brands' visibility and engagement with fans across Europe. YOKOHAMA seeks to expand its presence in the European market through this collaboration, while Juventus continues to build its network of prominent global partners. The partnership includes various marketing platforms, including pitch-side advertising and fan engagement initiatives during Juventus' home matches. Both parties expressed enthusiasm about the shared values and future growth opportunities.

Source Links

Yahoo Sports

By the Numbers

•Juventus welcomes YOKOHAMA Tyre as an Official Partner.
•The agreement is part of a multi-year sponsorship deal.
•YOKOHAMA aims to grow its brand awareness in Europe.
•The partnership includes extensive marketing and advertising opportunities.
•Both brands share a commitment to performance and innovation.

Latest Updates

8:01 AMYahoo Sports — Juventus welcomes YOKOHAMA Tyre as its new Official Partner

What they're saying

"
Juventus is delighted to welcome YOKOHAMA Tyre as the Club’s new Official Partner, following the signing of a multi-year sponsorship agreement.The agreement marks the start of a new collaboration be...
— Yahoo Sports

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