Juventus enhances Allianz Stadium for 2026/27 season
Yahoo Sports • 1 min read • Latest: Aug 16, 2026, 12:00 PM
Last updated Aug 16, 2026

Juventus announced investments in the Allianz Stadium for the upcoming 2026/27 season, aimed at modernizing the facility and improving the fan experience. Upgrades include 70 new VIP seats and the completion of a 5G rollout by the end of September, enhancing connectivity for fans. The stadium will implement a fully digital ticketing system, eliminating printed tickets and ensuring a smoother entry process. Attendance records from the previous season indicate a strong engagement with the fan base, with average capacity utilization at 97.7 percent. Juventus aims to maintain this momentum by further enhancing the stadium's appeal and operations.
- •70 new VIP seats added for the upcoming season
- •5G rollout to be completed by the end of September
- •First Italian stadium with fully digital ticketing
- •Average stadium attendance reached 40,711 last season
- •Juventus Museum remains among Italy's most visited sites
- 12:00 PMYahoo Sports — From last season’s numbers to a new fan experience: the Allianz Stadium continues to reinvent itself
"The 2026/27 season will mark a new chapter in the evolution of the Allianz Stadium, confirming Juventus’ commitment to continuing to invest in the development of its home ground, making it ever more...
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