Sport: Soccer Country: Australia Category: Scores & Results

Kai Trewin gains 100K Instagram followers amid World Cup campaign

The Guardian Sport • 1 min read • Latest: Jun 3, 2026, 7:07 AM

Last updated Jun 3, 2026

Kai Trewin gains 100K Instagram followers amid World Cup campaign

Summary

Socceroos defender Kai Trewin has gained significant attention as part of a viral campaign aimed at boosting the profiles of lesser-known World Cup squad members. The initiative, dubbed the 'Cristiano Ronaldo of World Cup', highlights Trewin as he joins other players in leveraging social media to build their fan base ahead of the tournament. As a result, he has surpassed 100,000 followers on Instagram, showcasing the influence of social media in sports. The movement is part of a broader trend affecting players from both Australia and New Zealand, as they prepare for the World Cup this summer.

Source Links

The Guardian Sport

By the Numbers

•Trewin is part of a campaign for World Cup squad members.
•The campaign aims to increase visibility on social media platforms.
•Trewin's follower count rose to over 100,000 on Instagram.
•Similar efforts are seen across teams in Australia and New Zealand.

Latest Updates

7:07 AMThe Guardian Sport — Battle of football influencers delivers Australia’s Kai Trewin 100k Instagram followers

What they're saying

"
Socceroos defender subject of viral campaign to make him ‘Cristiano Ronaldo of World Cup’ as New Zealand’s Tim Payne surpasses All Blacks Forget the football pitch, Instagram is the pre-World Cup battleground for Australia, New Zealand and … social media influencers. Socceroos defender Kai Trewin has become the latest player to be caught up in an Instagram trend that aims to make relatively low-profile World Cup squad members famous before the tournament begins. Continue reading...
— The Guardian Sportby Jack Larkin

Related Teams & Leagues

Soccer