Kansas City tops U.S. markets for FIFA World Cup viewership data
Awful Announcing • 1 min read • Latest: Jul 23, 2026, 10:00 PM
Last updated Jul 23, 2026
Fox has released statistics indicating that Kansas City had the highest average household rating of 4.89 for its English-language coverage of the FIFA World Cup. The data shows that 20% of households watching television in Kansas City were tuned into the tournament. Other markets with significant viewership include Boston, Austin, and San Francisco, which had ratings above 3.5. San Francisco's share was notable at 21% but does not currently have an MLS team. This data may influence future youth soccer development efforts in the U.S. as the 2030 World Cup approaches.
- •Kansas City averaged a 4.89 rating and a 20 share during the tournament.
- •Boston, Austin, and San Francisco also had ratings above 3.5.
- •Only San Francisco among the top markets lacks an MLS team.
- •The data may guide youth soccer development in areas showing interest.
- •Ratings will be compared again ahead of the 2030 World Cup.
- 10:04 PMAwful Announcing — Fox reveals the U.S. cities that watched the World Cup the most - Awful Announcing
- 10:00 PMYahoo Sports — Fox reveals the U.S. cities that watched the World Cup the most
"Now that the FIFA World Cup is over, Fox has released data showing which cities in the United States were most interested in the tournament. Kansas City leads the way. Fox released the top-15 local markets based on average household ratings and share for its English-language World Cup coverage. Household ratings measure the percentage of…
"Fox has revealed data for the cities that watched the World Cup the most, on average. Kansas City, the soccer capital of America, leads.
Sources
External links- Awful AnnouncingJul 23, 2026, 10:04 PMFox reveals the U.S. cities that watched the World Cup the most - Awful Announcing
Fox has revealed data for the cities that watched the World Cup the most, on average. Kansas City, the soccer capital of America, leads.
- Yahoo SportsJul 23, 2026, 10:00 PMFox reveals the U.S. cities that watched the World Cup the most
Now that the FIFA World Cup is over, Fox has released data showing which cities in the United States were most interested in the tournament. Kansas City leads the way. Fox released the top-15 local markets based on average household ratings and share for its English-language World Cup coverage. Household ratings measure the percentage of…
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