Kansas State football announces jersey patch partnership with Purple Wave Auction

Kansas State has partnered with Purple Wave Auction to introduce its first sponsored jersey patch this season. The patch will feature the logo of the Manhattan-based company on the Wildcats' uniforms, expanding the program's revenue streams. Athletics director Gene Taylor expressed excitement about aligning with a local company, emphasizing shared values. The partnership will also include digital, social media, and in-game activations. This announcement follows another recent collaboration with Progressive Insurance for field branding at Bill Snyder Family Stadium. The jersey patch aligns with a broader trend within the Big 12, as other teams also begin to incorporate sponsorships on their uniforms.

• 4:34 PMYahoo Sports — Kansas State football unveils first jersey patch deal with Purple Wave Auction