Keith Hernandez labels Tampa Bay Rays branding change as woke

Yahoo Sports1 min read • Latest: Sep 3, 2026, 3:00 PM

Last updated Sep 3, 2026

Keith Hernandez labels Tampa Bay Rays branding change as woke
Summary

During a New York Mets series against the Tampa Bay Rays at Tropicana Field this week, Mets analyst Keith Hernandez described the Tampa Bay franchise's historical name change as "woke." The comment occurred during a television broadcast while the booth discussed the team's transition from the "Devil Rays" to the "Rays" in 2007. Broadcasters Gary Cohen and Ron Darling noted the original name referred to a type of fish, though Cohen acknowledged it faced criticism for perceived religious connotations. The Tampa Bay franchise officially dropped "devil" from its name nearly two decades ago following internal evaluations of the brand. The team experienced immediate success after the rebrand, winning 97 games and reaching the World Series in its first season under the new identity.

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By the Numbers
  • Keith Hernandez used the term woke to describe the Tampa Bay Rays name change during a broadcast.
  • The Tampa Bay franchise dropped Devil from its name in 2007.
  • Gary Cohen noted the original name referenced a type of fish.
  • The franchise reached the World Series in its first season following the rebranding.
Latest Updates
  • 3:00 PMYahoo SportsKeith Hernandez chides Tampa Bay Rays for being ‘woke’
What they're saying
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If Keith Hernandez has a chance to mock something for being “politically correct” he’s going to take it, with the Tampa Bay Rays being next in line. The New York Mets were in Florida for a series against the Rays this week. And when SNY took a camera shot of the stingray tank at Tropicana…

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