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League: NBASport: BasketballCountry: United StatesCategory: Interviews

Kenny Atkinson discusses NBA Europe and player relationships

Yahoo Sports • 1 min read • Latest: Aug 27, 2026, 6:04 PM

Last updated Aug 27, 2026

Kenny Atkinson discusses NBA Europe and player relationships
Summary

Kenny Atkinson expressed optimism about NBA Europe's collaboration with FIBA, emphasizing improved relationships with European players and clubs. Atkinson noted that this initiative will enhance evaluation processes for players and create economic opportunities for them under the NBA brand. He highlighted that existing bonds with clubs will be strengthened as a result of this collaboration. Overall, Atkinson sees no drawbacks to the project.

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Yahoo Sports
Key Details
  • •Kenny Atkinson comments on NBA Europe's benefits for player relationships.
  • •NBA Europe's collaboration with FIBA aims to improve player evaluations.
  • •Atkinson anticipates economic boosts for players under the NBA's umbrella.
  • •The project is expected to strengthen existing club connections.
Latest Updates
  • 6:04 PMYahoo Sports — "With NBA Europe, and in cooperation with FIBA, I …
What they're saying
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"With NBA Europe, and in cooperation with FIBA, I …

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