Kenny Atkinson discusses potential NBA Europe project benefits
Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 7:49 PM
Last updated Aug 26, 2026
Kenny Atkinson expressed strong support for the proposed NBA Europe project while speaking on August 26, 2026. He highlighted the potential for positive changes within European basketball, emphasizing the economic growth it could foster. Atkinson believes that the NBA's involvement could improve opportunities for players and enhance their earning potential. He does not foresee any drawbacks to integrating the NBA brand into European leagues.
- •Kenny Atkinson commented on the NBA Europe project on August 26, 2026.
- •He sees economic growth and improved player opportunities as major benefits.
- •Atkinson does not anticipate any negative impacts from the project.
- •His statements may affect the NBA's approach to European integration.
- 7:49 PMYahoo Sports — Kenny Atkinson on NBA Europe project: 'I do not see any downside to it'
"Kenny Atkinson on NBA Europe project: 'I do not see any downside to it'
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