Kentucky adds UK Invests patch to football jerseys starting Saturday
Yahoo Sports • 1 min read • Latest: Sep 4, 2026, 6:30 PM
Last updated Sep 4, 2026

Kentucky announced on Friday that the university's football team will wear a sponsored jersey patch from UK Invests beginning with the September 5 season opener against Youngstown State. The program joins several other institutions in adopting uniform advertising following an NCAA Division I Cabinet decision to allow such markings on apparel and equipment. UK athletics director J Batt stated the partnership aligns with the program's efforts to highlight student financial education initiatives. The agreement includes integrated multimedia elements such as videoboard features, radio inventory, and coaches' endorsements managed by JMI Sports. Financial terms and the duration of the deal remain undisclosed. This move follows similar sponsorship agreements made by other universities this year, including Notre Dame, Ohio State, Louisville, and Michigan State.
- •Kentucky football will debut the UK Invests patch on September 5 against Youngstown State.
- •The NCAA Division I Cabinet authorized the sale of uniform ad space starting August 1.
- •JMI Sports will manage multimedia activations for the partnership including signage and radio inventory.
- •UK Invests is a university financial wellness program launched in 2022.
- •The partnership duration and financial terms were not released by the university.
- 6:30 PMYahoo Sports — Kentucky announces sponsored jersey patch deal with UK Invests
- 6:17 PMOn3.com — UK Invests to become official jersey patch partner of Kentucky Football - On3
"UK joins schools like Louisville, Notre Dame, Michigan State and LSU by adding a jersey patch sponsor. Here's what to know about the new deal.
"A jersey patch partner has been identified for Kentucky Football going into Will Stein's head coaching debut at Kroger Field.
Sources
External links- Yahoo SportsSep 4, 2026, 6:30 PMKentucky announces sponsored jersey patch deal with UK Invests
UK joins schools like Louisville, Notre Dame, Michigan State and LSU by adding a jersey patch sponsor. Here's what to know about the new deal.
- On3.comSep 4, 2026, 6:17 PMUK Invests to become official jersey patch partner of Kentucky Football - On3
A jersey patch partner has been identified for Kentucky Football going into Will Stein's head coaching debut at Kroger Field.
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