Kevin Durant and Steph Curry advocate for player equity rule change in NBA
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 12:06 PM
Last updated Aug 28, 2026

Kevin Durant and Steph Curry are pushing for a change in NBA rules that would allow players to have equity in the teams they play for. Currently, the NBA's Collective Bargaining Agreement prohibits active players from holding direct equity stakes to avoid conflicts of interest. This topic gained attention after both players discussed the financial impact they’ve had on franchises, particularly the Golden State Warriors, which has seen its value soar from $450 million in 2010 to $11 billion today. Durant voiced his support for Curry’s view that star players should benefit directly from the revenue they help generate, despite potential complications regarding player trades and locker room dynamics.
- •Curry and Durant discuss player equity on Boardroom YouTube channel.
- •Durant emphasizes the financial impact of star players like Curry.
- •Players currently prohibited from holding direct equity in franchises.
- •Warriors’ franchise value increased significantly under Curry's influence.
- •Rule change could lead to conflicts of interest if implemented.
- 12:06 PMYahoo Sports — ‘Worth so much’ – Kevin Durant agrees with Steph Curry on changing major NBA rule
"A major NBA rule change could be on the horizon if Kevin Durant and Steph Curry get their way on player equity. When Joe Lacob and Peter Guber bought the Golden State Warriors in 2010, the franchise was valued at $450 million.
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