Kyle Juszczyk fined by NFL for celebration, questions beer endorsement policies
Yahoo Sports • 1 min read • Latest: Oct 2, 2026, 2:37 AM
Last updated Oct 2, 2026
San Francisco 49ers fullback Kyle Juszczyk was fined $14,926 for a celebration during a recent game against the Miami Dolphins, which the NFL interpreted as a beer-chugging imitation. Juszczyk defended his actions, stating that he was mimicking drinking juice, a long-standing tradition of his on the field. He criticized the league's hypocrisy given its numerous beer sponsorships, including a deal with Anheuser-Busch lasting through the 2026-27 season. Juszczyk has appealed the fine, appearing in court on October 1, and he expressed optimism about the outcome of his case. Other players, including Indianapolis Colts guard Matt Goncalves and Dallas Cowboys tight end Jake Ferguson, have also faced fines for similar celebrations.
- •Juszczyk fined for mimicking a beer chug during a touchdown celebration.
- •He argues it was a celebration involving juice, not beer.
- •NFL's beer sponsorship deal extends through the 2026-27 season.
- •Juszczyk has appealed the fine and is awaiting a court decision.
- •Other players received fines for similar mimicry of drinking.
- 3:08 AMYahoo Sports — Juice or beer? 49ers Kyle Juszczyk weighs in on celebration fine appeal process
- 2:37 AMYahoo Sports — “It Wasn’t an Infraction”: 49ers’ Kyle Juszczyk Calls Out NFL’s Beer Endorsements After Hefty Fine for Controversial Celebration
"Kyle Juszczyk has been celebrating on the field with a juice-chugging action for ages. However, things didn’t sit well this time, as the NFL took it as a beer chug imitation after he celebrated a touchdown pass in the game against the Miami Dolphins.
"San Francisco 49ers fullback Kyle Juszczyk speaks about his appeal process for his drinking celebration.It’s been over a week since Kyle Juszczyk began the appeal process for his $14,926 fine...
Sources
External links- Yahoo SportsOct 2, 2026, 3:08 AMJuice or beer? 49ers Kyle Juszczyk weighs in on celebration fine appeal process
San Francisco 49ers fullback Kyle Juszczyk speaks about his appeal process for his drinking celebration.It’s been over a week since Kyle Juszczyk began the appeal process for his $14,926 fine...
- Yahoo SportsOct 2, 2026, 2:37 AM“It Wasn’t an Infraction”: 49ers’ Kyle Juszczyk Calls Out NFL’s Beer Endorsements After Hefty Fine for Controversial Celebration
Kyle Juszczyk has been celebrating on the field with a juice-chugging action for ages. However, things didn’t sit well this time, as the NFL took it as a beer chug imitation after he celebrated a touchdown pass in the game against the Miami Dolphins.
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