Kylian Mbappé loses sponsors, La Liga sees TV coverage pulled in China

Kylian Mbappé has lost three Chinese sponsors and La Liga's matches have been suspended from Chinese state television. The events follow a controversial viral video clip in which Mbappé gave a favorable nod to a meme comparing him to a Chinese dictator. The backlash was swift, with sponsors Dongpeng Beverage and Mengniu ending their contracts, citing a zero-tolerance policy for behaviors against national sentiment. La Liga, which recently secured broadcasting rights with China Media Group, is facing uncertainty over whether its new media partnership with Migu will continue. This marks a significant setback for both Mbappé and the league's visibility in China as they navigate mounting diplomatic sensitivities.

• 10:37 AMYahoo Sports — Kylian Mbappé Loses Chinese Sponsors And LaLiga Loses TV Coverage After Meme Remark