Kylian Mbappé signs endorsement deal with On, leaving Nike

Kylian Mbappé has signed a deal with On, departing from Nike, marking a shift in his endorsement strategy. The agreement is seen as part of a growing trend among athletes to secure equity and ownership in brands rather than traditional sponsorships. As part of this movement, On is expanding its presence in football and has appointed Thierry Henry as the new director of football. The deal reportedly includes cash and equity components, positioning Mbappé among the top athletes leveraging their brand power for long-term business opportunities. His move reflects a broader rethinking of athlete endorsements amidst changing dynamics in sports marketing.

• 7:10 PMYahoo Sports — Kylian Mbappé’s Deal with On Represents the Future of Athlete Endorsements