Kylian Mbappé signs with On as global ambassador in football
Yahoo Sports • 1 min read • Latest: Sep 18, 2026, 5:11 PM
Last updated Sep 18, 2026
Kylian Mbappé has ended his long-term association with Nike and signed with Swiss sportswear brand On. Announced on September 18, 2026, Mbappé will serve as a global ambassador, collaborating with On's product teams to develop football footwear and apparel. This strategic move marks On's ambitious entry into football, aiming to compete with established giants like Nike and Adidas. Thierry Henry joins as director of football, enhancing the brand's sports expertise. Despite a history of rapid growth, On faces challenges amid a competitive market, with stock prices down nearly 23% since its IPO in 2021, necessitating innovative partnerships to boost its brand momentum.
- •Mbappé shifts from Nike to On as global ambassador.
- •On seeks to establish a foothold in football.
- •Thierry Henry appointed as director of football at On.
- •On's stock has declined nearly 23% since its IPO.
- •Partnership aims for on-field credibility in football.
- 5:11 PMYahoo Sports — Mbappé moves On from Nike, On charges onward through sports
- 2:01 PMBloomberg — Mbappé Signs Up for On’s Push Into Football in Blow to Nike - Bloomberg.com
"On Holding AG has signed French superstar Kylian Mbappé to lead its push into football, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.
"On's entry into football, aided by the addition of Kylian Mbappé, is perhaps its most ambitious endeavor yet.
Sources
External links- Yahoo SportsSep 18, 2026, 5:11 PMMbappé moves On from Nike, On charges onward through sports
On's entry into football, aided by the addition of Kylian Mbappé, is perhaps its most ambitious endeavor yet.
- BloombergSep 18, 2026, 2:01 PMMbappé Signs Up for On’s Push Into Football in Blow to Nike - Bloomberg.com
On Holding AG has signed French superstar Kylian Mbappé to lead its push into football, mounting a bold challenge to Nike Inc. and Adidas AG’s dominance of the sport.
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