Kylian Mbappé signs with On as global ambassador in football

Kylian Mbappé has ended his long-term association with Nike and signed with Swiss sportswear brand On. Announced on September 18, 2026, Mbappé will serve as a global ambassador, collaborating with On's product teams to develop football footwear and apparel. This strategic move marks On's ambitious entry into football, aiming to compete with established giants like Nike and Adidas. Thierry Henry joins as director of football, enhancing the brand's sports expertise. Despite a history of rapid growth, On faces challenges amid a competitive market, with stock prices down nearly 23% since its IPO in 2021, necessitating innovative partnerships to boost its brand momentum.

• 5:11 PMYahoo Sports — Mbappé moves On from Nike, On charges onward through sports