LAFC executive critiques Inter Miami's fanbase growth strategy with Messi

Yahoo Sports1 min read • Latest: Jun 13, 2026, 2:00 PM

Last updated Jun 13, 2026

LAFC executive critiques Inter Miami's fanbase growth strategy with Messi
Summary

LAFC co-president Larry Freedman stated that David Beckham's Inter Miami built their fanbase primarily by acquiring Lionel Messi. He contrasted this with LAFC's grassroots approach, developing community connections prior to their formation. Freedman emphasized that Miami lacked local engagement until Messi's signing, undermining their growth strategy. Meanwhile, LAFC has drawn interest through big-name signings, most recently Son Heung-min, who has significantly contributed to the team's exposure and performance since his arrival in August 2025.

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By the Numbers
  • Larry Freedman claims Inter Miami's fanbase was purchased with Messi's signing.
  • Freedman contrasts this with LAFC's community-focused approach.
  • Miami had no local engagement before acquiring Messi.
  • LAFC's Son Heung-min enhances the team's visibility and performance.
  • LAFC reached playoff quarter-finals in 2025.
Latest Updates
  • 2:00 PMYahoo SportsMLS boss claims David Beckham's Inter Miami bought their fanbase with Lionel Messi arrival
What they're saying
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EXCLUSIVE: LAFC co-president Larry Freedman has claimed David Beckham's Inter Miami had to 'get the guy,' in this case FIFA World Cup winner Lionel Messi, to build a fanbase, in stark contrast to his club's approach

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