LAFC hosts Korean Heritage Night against New York Red Bulls

LAFC celebrates Korean Heritage Night at BMO Stadium during today's match against the New York Red Bulls. The club marked the event by launching an exclusive merchandise collaboration with the lifestyle brand LINE FRIENDS, featuring the character BROWN. Supporters can access the collection, which includes apparel and accessories, at the stadium's official shop and the team’s online retail site. As part of the festivities, a mascot representing the character is scheduled to appear for photo opportunities with fans in the stadium concourse. Since the addition of Heung-min “Sonny” Son to the roster in August 2025, the organization has seen a rise in attendance from the Korean and Korean American communities. This cultural event continues a series of partnerships between the club and various international media and corporate entities.

• 7:17 PMYahoo Sports — LAFC X LINE FRIENDS Celebrate Korean Heritage Night With Exclusive Merch