Lakers partner with Daiso to sponsor Laker Girls dance team
Yahoo Sports • 1 min read • Latest: Jun 4, 2026, 10:12 PM
Last updated Jun 4, 2026
The Los Angeles Lakers announced a multiyear partnership with Daiso on June 4, 2026. This agreement marks the first sponsorship of the Laker Girls dance team, with Daiso's logo to be displayed on their uniforms during select games. The partnership will also include support for Junior Lakers Dancers clinics and other youth programs. Daiso aims to connect with the Lakers' extensive global fanbase while enhancing their presence in Southern California, following their existing partnership with the Los Angeles Dodgers since 2024.
- •Daiso becomes presenting sponsor of Laker Girls auditions.
- •Laker Girls uniforms will feature Daiso's logo during select games.
- •The Laker Girls have been part of Lakers’ game-day experience since 1979.
- •Daiso aims to grow its Southern California presence through this partnership.
- •This is Daiso's second major partnership with a Los Angeles sports team.
- 10:12 PMYahoo Sports — Lakers announce multiyear partnership with Daiso
"The Los Angeles Lakers announced Thursday a new multiyear partnership with Japanese retail giant Daiso, marking a first-of-its-kind agreement centered around the iconic Laker Girls dance team.
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