Lamine Yamal boosts sales for German brand during World Cup final
Yahoo Sports • 1 min read • Latest: Jul 23, 2026, 3:03 AM
Last updated Jul 23, 2026
Lamine Yamal played a key role during the 2026 World Cup final as Spain defeated Argentina 1-0. The 19-year-old’s actions on the field led to a significant surge in sales for the German clothing brand, 6PM. After Yamal lifted his jersey, revealing the brand’s logo, fans rushed to purchase the boxer shorts he wore. Following the match, 6PM boxer shorts sold out due to the estimated 1 billion viewers of the final. Yamal may soon become an official brand ambassador for 6PM to capitalize on this moment.
- •Lamine Yamal helps Spain win the World Cup final 1-0.
- •Yamal's jersey lifting reveals logo of German brand 6PM.
- •6PM boxer shorts sell out after exposure during the match.
- •World Cup final reportedly watched by around 1 billion viewers.
- •Yamal may become an official ambassador for 6PM soon.
- 3:03 AMYahoo Sports — How Lamine Yamal accidentally helped one German clothing brand sell out during World Cup final
"Spain superstar Lamine Yamal unexpectedly helped a German clothing brand. At just 19 years old, Lamine Yamal has already won a World Cup as Spain defeated Argentina 1-0 in the final of the tournament.
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