Lamine Yamal's boxer shorts go viral after World Cup win
Yahoo Sports • 1 min read • Latest: Jul 23, 2026, 5:10 AM
Last updated Jul 23, 2026
Lamine Yamal, Spain’s youngest World Cup-winning player at 19, gained attention for his 6PM boxer shorts during the final in New Jersey. While he didn't score, his stylish choice contributed to 6PM's popularity, aligning with their image of multicultural, youth-oriented fashion. The brand, founded in 2016, shared a congratulatory message on social media, benefiting from a surge in interest as their collaboration with Yamal aligns with the World Cup's heightened visibility. Yamal's mother and the brand's founder share Moroccan roots, adding a personal connection to the story.
- •Lamine Yamal is the youngest player to win the World Cup.
- •His 6PM boxer shorts were highlighted during the final.
- •6PM capitalizes on social media to boost brand visibility.
- •Achraf Ait Bouzalim founded 6PM in 2016 with Moroccan roots.
- •Yamal has over 56 million followers on Instagram.
- 5:10 AMYahoo Sports — Flash in the pants: Lamine Yamal's 6PM German boxer shorts go viral after World Cup appearance
"Spain’s World Cup winning striker Lamine Yamal may not have scored during Sunday's final in New Jersey, but pictures of him sporting 6PM boxer shorts have hit the target for the trendy German brand which belongs to a Frankfurt influencer.View on euronews
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