LaVar Ball rejects $2 billion offer for Big Baller Brand

LaVar Ball, co-founder and CEO of Big Baller Brand, declined a $2 billion offer for the company. Ball emphasized his commitment to maintaining control over the brand, which gained notoriety for its high-priced basketball shoes and apparel. He stated that despite the potential wealth from selling, the brand's strength lies in its independence and quality. The company remains operational six years after its launch in 2016, despite his sons moving on to major sneaker endorsements.

• 12:09 AMYahoo Sports — Why LaVar Ball would turn down $2 billion offer for Big Baller Brand