LeBron James announces two-year agreement with 76ers via Topps

LeBron James has reached a two-year agreement with the Philadelphia 76ers, as revealed in a collaborative Instagram post with Topps trading cards. The announcement, which included an already-autographed one-of-one trading card, was made at 11:30 a.m. ET. This earlier-than-expected reveal caught the NBA off guard, happening before traditional media could announce the signing. Analysts suggest the partnership with Topps indicates extensive planning behind this unique publicity approach.

• 7:04 AMYahoo Sports — Multiple league sources confirm that the NBA was …