LeBron James announces two-year agreement with 76ers via Topps

Yahoo Sports1 min read • Latest: Jul 26, 2026, 7:04 AM

Last updated Jul 26, 2026

LeBron James announces two-year agreement with 76ers via Topps
Summary

LeBron James has reached a two-year agreement with the Philadelphia 76ers, as revealed in a collaborative Instagram post with Topps trading cards. The announcement, which included an already-autographed one-of-one trading card, was made at 11:30 a.m. ET. This earlier-than-expected reveal caught the NBA off guard, happening before traditional media could announce the signing. Analysts suggest the partnership with Topps indicates extensive planning behind this unique publicity approach.

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By the Numbers
  • LeBron James signs with the Philadelphia 76ers for two years.
  • Announcement made on Instagram in partnership with Topps.
  • The NBA was reportedly blindsided by the early reveal.
  • The event included a one-of-one signed trading card.
Latest Updates
  • 7:04 AMYahoo SportsMultiple league sources confirm that the NBA was …
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Multiple league sources confirm that the NBA was …

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