LeBron James boosts Sixers’ ticket demand for upcoming season
Yahoo Sports • 1 min read • Latest: Aug 18, 2026, 5:30 PM
Last updated Aug 18, 2026

LeBron James joining the Philadelphia 76ers has significantly increased ticket demand for their games ahead of the 2026-27 NBA season. The Sixers are now among the league leaders in ticket sales on secondary markets, primarily driven by the excitement surrounding James and new teammate Jaylen Brown. The Sixers will have 34 nationally televised games, matching the NBA's other top teams. Prices for marquee games, including openers against the New York Knicks and matchups with the Los Angeles Lakers, reflect this heightened interest, with tickets reaching upwards of $48,000 for courtside seats. The Sixers’ strategy includes strong marketing appeal associated with their star-studded roster, enhancing their profile for fans and ticket buyers alike.
- •Sixers report highest resale ticket demand in modern NBA history.
- •Tickets for Sixers-Knicks opener range from $1,903 to $48,469.
- •LeBron's signing came alongside Jaylen Brown joining the Sixers.
- •Sixers schedule includes 34 nationally televised games this season.
- •Interest significant for games against Lakers and Cavaliers.
- 5:30 PMYahoo Sports — LeBron James Has Fueled Sixers’ High Ticket Prices
"The Sixers have become the highest selling tickets on resale markets largely because of
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