LeBron James breaks jersey sales record at Fanatics Fest NYC 2026

Yahoo Sports1 min read • Latest: Jul 30, 2026, 1:07 AM

Last updated Jul 30, 2026

LeBron James breaks jersey sales record at Fanatics Fest NYC 2026
Summary

LeBron James made a significant impact at Fanatics Fest NYC 2026, surpassing the jersey sales record held by Shohei Ohtani. Following his announcement of joining the Philadelphia 76ers, his jersey sales exceeded expectations within 48 hours, outperforming Ohtani's previous record set in 2023. Fanatics reported that more James jerseys were sold in the first 24 hours than during his 2018 Lakers announcement. The surge in demand led to multiple colorways of his 76ers jersey selling out quickly. Ohtani continues to play for the Los Angeles Dodgers, having recently celebrated a home run in a match against the Seattle Mariners. Philadelphia fans eagerly anticipate James' contributions to the team as they aim for their first NBA title since 1983.

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By the Numbers
  • LeBron James announces move to the Philadelphia 76ers at Fanatics Fest NYC.
  • His jersey sales surpassed Shohei Ohtani’s record within 48 hours.
  • Six different jersey colorways are reportedly sold out.
  • Ohtani continues to play for the Los Angeles Dodgers.
  • Philadelphia aims for first NBA title since 1983.
Latest Updates
  • 1:07 AMYahoo SportsLeBron James surpasses Dodgers’ Shohei Ohtani in wild sports crossover
What they're saying
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New York, NY July 16, 2026 LeBron James made multiple high-profile appearances at Fanatics Fest NYC 2026, including a live recording of his Mind the Game podcast with Indiana Pacers...

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