LeBron James generates buzz at Fanatics Fest with cryptic comments
Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 5:08 PM
Last updated Jul 17, 2026
LeBron James sparked excitement among fans at Fanatics Fest on July 17 during a live podcast segment of The Shop. He mentioned he is seeking a franchise that is 'trusting the process,' a phrase closely associated with the Philadelphia 76ers. This remark drew considerable reaction from attendees, causing a brief moment of confusion before James clarified that he has used this expression since he was drafted. Earlier, he had also participated in a live podcast with Tyrese Haliburton, where he avoided discussing his free agency decision. The anticipation continues as the entire league awaits his announcement.
- •LeBron James attended Fanatics Fest on July 17 for a live podcast.
- •He mentioned looking for a franchise that is 'trusting the process.'
- •The phrase is strongly linked with the Philadelphia 76ers.
- •James reiterated he used that expression since his draft day.
- •The NBA remains in a holding pattern until James announces his decision.
- 5:08 PMYahoo Sports — LeBron James sends Fanatics Fest crowd into tizzy with simple phrase
"LeBron James was back at Fanatics Fest for another live podcast on Friday afternoon and he got some people very excited. During a live version of The Shop, he said that he’s looking for a franchise that is “trusting the…
Sources
External linksOriginal reporting and copyright belong to the linked sources. SportsNewsReport.com aggregates and links — it does not republish full articles.
Related Stories
Last 14 days- NBA•Jul 17, 2026, 2:46 PMCeltics Avoided 'Ugly' Jaylen Brown Situation with Trade
- NBA•Jul 17, 2026, 2:16 PMHall of Famer talks Joel Embiid's health for Sixers to make title run
- NBA•Jul 17, 2026, 1:37 PMAdam Silver urges LeBron James to make his decision sooner than later
- NBA•Jul 17, 2026, 11:27 AMLeBron James decision: Live updates, rumors on which team star picks
- NBA•Jul 17, 2026, 10:05 AMThe more you talk about this with NBA teams, even the …
- Basketball•Jul 17, 2026, 6:16 AMFormer Golden State Warriors 1st-Round Pick Is Still An NBA Free Agent
