League: NBA Sport: Basketball Country: United States Category: Contracts

LeBron James generates buzz at Fanatics Fest with cryptic comments

Yahoo Sports • 1 min read • Latest: Jul 17, 2026, 5:08 PM

Last updated Jul 17, 2026

LeBron James generates buzz at Fanatics Fest with cryptic comments

Summary

LeBron James sparked excitement among fans at Fanatics Fest on July 17 during a live podcast segment of The Shop. He mentioned he is seeking a franchise that is 'trusting the process,' a phrase closely associated with the Philadelphia 76ers. This remark drew considerable reaction from attendees, causing a brief moment of confusion before James clarified that he has used this expression since he was drafted. Earlier, he had also participated in a live podcast with Tyrese Haliburton, where he avoided discussing his free agency decision. The anticipation continues as the entire league awaits his announcement.

Source Links

Yahoo Sports

Key Details

•LeBron James attended Fanatics Fest on July 17 for a live podcast.
•He mentioned looking for a franchise that is 'trusting the process.'
•The phrase is strongly linked with the Philadelphia 76ers.
•James reiterated he used that expression since his draft day.
•The NBA remains in a holding pattern until James announces his decision.

Latest Updates

5:08 PMYahoo Sports — LeBron James sends Fanatics Fest crowd into tizzy with simple phrase

What they're saying

"
LeBron James was back at Fanatics Fest for another live podcast on Friday afternoon and he got some people very excited. During a live version of The Shop, he said that he’s looking for a franchise that is “trusting the…
— Yahoo Sports

Related Teams & Leagues

Philadelphia 76ers NBA Basketball