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LeBron James' move to 76ers drives up ticket prices

Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 9:00 PM

Last updated Jul 28, 2026

LeBron James' move to 76ers drives up ticket prices

Summary

LeBron James has signed a two-season, $4 million per year contract with the Philadelphia 76ers, a surprise move confirmed last Friday. This signing is expected to significantly raise ticket prices at the Xfinity Mobile Arena. Fans have already seen steep increases, with the cheapest tickets for the Lakers’ upcoming games against the Boston Celtics rising by 316%. The 76ers also anticipate a surge in merchandise sales, with many James-branded items nearing sell-out status. James, the NBA's all-time scoring leader, aims to lead the 76ers to a championship as he joins an energized fanbase.

Source Links

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By the Numbers

•LeBron James signed a $4 million annual contract with the 76ers.
•Ticket prices have increased drastically following the announcement.
•James aims to help the 76ers pursue a championship.
•Merchandise sales for James-branded items are nearing sell-out.
•Cheapest tickets for preseason Lakers games are now $283.

Latest Updates

9:00 PMYahoo Sports — How LeBron James has ignited Philadelphia 76ers ticket prices

What they're saying

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LeBron James is going to send ticket prices soaring at the Xfinity Mobile Arena. James’ surprise move to the 76ers was confirmed last Friday.
— Yahoo Sports

Related Teams & Leagues

Boston Celtics Cleveland Cavaliers Los Angeles Lakers Miami Heat Philadelphia 76ers NBA Basketball