LeBron James responds to unauthorized use of his likeness

LeBron James's representatives denied any affiliation with an unauthorized use of his likeness by a company’s CEO, which amassed over 900,000 views online. The cease and desist letter from James's camp objects to the exploitation of his name, image, and persona, aiming to clarify any misconceptions about a supposed association. This response underscores the ongoing issues of likeness rights in sports and celebrity culture. The situation has drawn significant public attention, and further actions from James's team could follow.

• 4:40 PMYahoo Sports — “LeBron is in no way affiliated with this unauthorized …